World Health Organization (WHO) PHC for UHC Event

Creative Direction | Experience Design | Strategy

As the Creative Director, I led my company to secure the bid for the World Health Organization’s PHC for UHC event in Cairo through an innovative proposal that aligned with their vision. I was responsible for every aspect of the project, from concept and design to execution, ensuring an immersive experience that followed the visuals throughout for a cohesive journey. I managed the entire event, serving as the primary contact for all communication throughout the process. My role included conceptualizing, directing, and overseeing multiple teams, as well as handling event setup, branding, production of advocacy materials, audio-visual services, and logistics. I ensured a seamless and cost-effective design solution, delivering a well-coordinated experience for WHO's event.

Theme:

The 2022 theme for UHC Day, “Build the World We Want: A Healthy Future for All,” highlighted and advocated for the role and contribution of PHC to UHC and health security. PHC/UHS at the Regional Office of WHO for the Eastern Mediterranean (WHO EMRO) held a full-fledged PHC for UHC and health security conference from December 11-15, 2022, covering a broad range of activities and participants.