Revolve Experience

Creative Direction | Experience Design | Strategy

Revolve was not just a launch event for Gaballah Group (a retail conglomerate); it was a transformative experience designed to resonate deeply with its attendees. Focused on fostering meaningful change in communities, we reimagined their slogan from "Everything for Everyone" to "Everything Revolves Around You," truly putting the customer at the heart of the journey.

Emphasizing hospitality, we crafted a hotel-like immersive experience that enveloped visitors from check-in to check-out, offering a glimpse into the vibrant life within Revolve. Every detail was thoughtfully designed to reflect the balance of leisure, retail, and business, positioning Revolve as a versatile hub that truly caters to the needs and aspirations of its guests. This was an event that promised not just service, but a heartfelt connection, inviting everyone to feel the core mission of Revolve: balance in all things, classic and trendy, fast and paced, work and play, with a focus on Health, Wealth and Entertainment.

The journey begins in a tunnel, drawing you away from the ordinary and into a transformative space. Here, you are treated like a valued hotel guest where everything revolves around only you, from check-in through distinct entertainment stops, to the main event. The stage, designed to echo the mall's central element, features creative immersive experiences that envelop attendees, ensuring a truly captivating experience at every turn, especially when it captures the moment of the reveal.