Novo Nordisk - Xultophy

Creative Direction | Experience Design | Strategy

The Xultophy® experience journey event marked Novo Nordisk’s first major launch following the product reveal, aiming to establish Xultophy® as a simple, effective intensification option with a once-daily injection that minimized hypoglycemia and weight gain. This immersive event engaged healthcare professionals and patients alike, featuring interactive stations and creating life-sized injection displays to reveal the launch product.